May 18, 2012

Patent attorney William R. Trueba, Jr. and IP attorney Francesca Russo participated in the Daily Business Review’s Corporate Counsel Summit in Fort Lauderdale on May 18, 2012 making a presentation entitled ‘All that Glitters is not Gold – The Intellectual Property of Luxury Branding’. The presentation covered the importance and benefits of branding, focused on luxury goods and services as a model for other goods and services and the creation of goodwill for brand owners.

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